We would like to introduce you to a new generation. A blend of their parents Eastern values with newly discovered Western ideals, these young and confident individuals love the Queen as much as they do their Indian movies, listen to Beyonce after attending a Bhangra concert and consume Kentucky Fried Chicken one day and their mums Urad Dhal the next. (British and Asian) is well and truly part of the UK’s social landscape.
Along with this fresh and assertive demographic, the supremacy of the Internet has also changed the way we read. People are picking up fewer magazines and as most homes now have the Internet – the E-Zine is what consumers are skimming through.
The disposable income of the aforementioned Brindian community alone is rumoured to be as much as £32 Billion annually and this demographic is without doubt, willing to part with its money. This new breed of information seekers(surfers) until now had no way of keeping up to date with what other members of their community were doing or have done.
Asian owned businesses or businesses that wish to target this crop of affluent Asians have no ability to effectively promote themselves using what is considered today to be the largest communication and media channel in the world. What other medium can give you instant globalisation? T.V? Radio? Underline Advertising?
The Internet and the E-Zine can
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